After 20 years, the digital music landscape is broken. There’s a lack of transparency, redundant roles, and a value chain that is everything but artist-centric.
In Ronda we believe that the time has come to render this model obsolete and empower artists and creators in an unprecedented way.
We will distribute and monetize music using an open-source platform.
We will deliver content directly to the most important streaming platforms
We will make artists and creators owners of the company they are helping to build with their art, by utilizing a cooperative model that allows them to participate in decision making, and be entitled to a piece of the profits generated annually based on the percentage that they represent within the company.
Investors finance the company against private equity. The digital distributor delivers and monetizes music in digital stores and pays out royalties to creators.If a profit has been made at the end of the year, it is paid back to the investors.
In RONDA, creators are treated as investors. Each artist contributes to the company through their catalogue. The income generated by an artist’s catalogue is the equivalent of their investment in the company, thus at the end of the year the artists will be entitled to a share of the profits that is proportional to the income they generate.
Artists will generate at the very least the same per stream than in any other digital distribution service. Plus at the end of the year he will receive a percentage of the profits that the company generates.
These are all the basic administrative costs, distribution costs, etc. The cost structure is open and is democratically voted by the members of the Co-op
AND HERE IS WHERE THE MAGIC HAPPENS: IF WE SELL ENOUGH SO THAT WE CAN COVER THE OPERATIONAL EXPENSES WITH LESS THAN 30% OF THE INCOME GENERATED, THE PROFIT WILL NOT BE PAID BACK TO THE OWNERS LIKE IN TRADITIONAL COMPANIES, BUT IT WILL BE PAID BACK TO THE MEMBERS OF THE CO-OP, THE ARTISTS AND CREATORS.
Technology at the service of creators. We create services for the music industry that are 100% transparent, based on a cooperative model utilizing avant-garde technology. We are currently developing these new Open-source tools for creators:
That will allow members to know exactly the costs and revenues of the company. We are committed to create the most transparent model that has ever existed in the music industry.
So that members can participate in decision-making annually, online.
As an alternative to traditional options to financing creative projects (such as advances) that will allow artists to be in control of the terms and conditions.
We are a group of artists, creatives and entrepreneurs based in Santiago, Chile, that have come together through music and technology, with our feet on the ground and our hearts in the sky. In the past we have created and released music, produced live shows, toured around the world and created music-tech tools.If you want to know more about our music and projects, you can download our one-pager here.
If you want to keep in touch or know more about us and RONDA, please drop us an email to [email protected] or subscribe below.
